24 Hours Pawn Shop

increase in conversion rate

growth in organic traffic

drop in site bounce rate

The Challenge

24 Hours Pawn Shop, one of the top-rated pawn and loan service providers in Western Australia, was grappling with poor search engine rankings and a declining online presence. Despite offering competitive prices and 24/7 services, they were buried beneath competitors in local search results.

Their website traffic was stagnant, and users who did land on the site often bounced off without converting. The business also faced challenges in creating a frictionless digital experience that could guide users toward taking action. They knew it wasn’t just about more traffic, it was about better traffic that converts.

The Turning Point

Recognizing the criticality of these issues in improving visibility, engagement, and trust, 24 Hours Pawn Shop partnered with Pixelrasa to fix the foundation. Pixelrasa focused on optimizing website content for relevancy and search intent, implementing schema markup for richer SERP visibility, and reducing bounce rate through on-page and UX enhancements. The goal was to attract, engage, and convert.

Growth Strategy

Pixelrasa designed a phased growth strategy focused on organic visibility and conversion optimization. We began with a deep SEO audit to fix technical issues, then created highly-targeted content tailored to what customers were searching for – whether it was gold loans, quick cash, or instant valuations.

Local business SEO played a crucial role, as the shop needed to dominate the map pack for high-converting keywords. Alongside, we layered in schema, improved trust signals, and used competitive analysis to outperform rival listings in Google Search and Maps.

Optimized User Journey

User journeys were mapped based on common intent paths – search, explore, convert. We improved the navigation structure and used CRO best practices like sticky CTAs, trust badges, and clear value propositions.

Mobile-first design ensured users could easily find what they needed at any time. Key actions like “Get Instant Quote” or “Call Now” were made prominent and effortless, reducing friction and increasing engagement time per visit.

Streamlined B2C Lead-Generation Funnel

We built a three-step funnel: Attract > Engage > Convert. SEO brought in qualified traffic via localized content and long-tail keywords. Engagement was driven through targeted landing pages designed for each service – gold loans, watches, electronics, etc. – with social proof and urgency triggers.

We also integrated tracking and retargeting to bring back users who didn’t convert immediately. The result? A high-performing lead funnel that turned casual searchers into serious customers, day or night.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

Search intent-based keyword targeting

Structured content revamp with trust-building elements

Schema markup and Google My Business optimization

Site speed enhancement and mobile responsiveness

UX-focused redesign of key landing pages

Setup of analytics-driven CRO tracking

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