School of Coding, UK

Keywords on Google Page 1

Growth in Organic Enrollment Inquiries

Increase in Organic Website Traffic

The Challenge

School of Coding, the UK’s largest multi-award-winning Computer Science and Coding education company, had built an incredible offline impact – coaching thousands each month and partnering with schools, colleges, and companies. However, their online presence wasn’t keeping pace.

They struggled with poor search engine optimization performance, underwhelming keyword visibility, and low organic rankings. This limited their reach in acquiring new learners, partners, and institutions. They needed a comprehensive SEO strategy to rank higher for STEM, coding, AI, and cybersecurity-related search queries and increase the number of qualified enrollment inquiries from Google.

The Opportunity

Recognizing the criticality of these troubles in scaling their global reach and attracting more learners online, School of Coding approached Pixelrasa to overhaul their organic search engine optimization initiatives.

The goal was to improve keyword coverage, boost authority in search engines, and grow their organic pipeline of students, parents, and educational institutions.

Growth Strategy

Pixelrasa started by identifying underutilized search opportunities related to coding courses, GCSE tutoring, AI programs, and cybersecurity education & training.

Our team refined the site’s content architecture, optimized key pages with intent-driven keywords, and implemented structured data to increase visibility in rich snippets. Local landing pages were created for specific regions across the United Kingdom.

Our blog calendar was curated to cover trending educational topics that aligned with parent/student search behaviors and curriculum patterns, increasing authority and engagement.

Optimized User Journey

We redesigned the user flow to make it intuitive for parents, students, and educational partners. Clear categorization by age group, course type, and learning goals helped users reach the right content faster.

Prominent CTAs like “Book a Free Trial,” “Talk to an Expert,” and “Download Curriculum” increased on-site engagement. The mobile experience was optimized for fast, smooth navigation, especially important for parents browsing on smartphones.

Streamlined B2C Lead-Generation Funnel

Pixelrasa engineered a conversion-focused funnel that catered to different buyer personas – parents, adult learners, and institutions. Each page was equipped with relevant CTAs, interest-based forms, and integrated chat support.

Email nurturing automation captured early-stage leads and converted them with personalized learning journeys. SEO-friendly lead magnets like course brochures and coding worksheets were used to drive downloads and capture user data, effectively turning casual browsers into qualified prospects.

Running a similar business or facing the same set of problems? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

Keyword mapping across service categories and target age groups

Competitor benchmarking and content gap evaluation

On-page SEO improvements with educational schema integration

Technical SEO fixes for speed, crawlability, and indexation

SEO-focused blog strategy on trending tech schooling topics

Local SEO boost for training facilities and local services

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