My Organic Sleep, USA

Increase in Organic Traffic

Growth in Product Page Engagement

Increase in eCommerce Sales via Organic Channels

The Challenge

My Organic Sleep, a U.S.-based brand focusing on 100% certified organic bedding, sheets, towels, pillows, mattress toppers, and duvet covers, faced a major roadblock in its digital growth. Despite offering premium wellness-centered products in a booming niche, the website experienced low organic traffic and poor conversion rates.

With growing competition in the eco-friendly bedding space, the brand wanted an unconventional, high-impact eCommerce SEO strategy to boost product visibility, increase conversions, maintain loyal customers, and attract new eco-conscious buyers.

The Opportunity

Recognizing the criticality of these troubles in scaling their digital presence and driving sustainable eCommerce sales, My Organic Sleep approached Pixelrasa to revamp their organic SEO strategy.

The objective was to improve search engine rankings, optimize product discoverability, and create a scalable organic funnel that nurtures long-term brand loyalty and repeat purchases.

Growth Strategy

Pixelrasa started off with a thorough evaluation of My Organic Sleep’s site performance, identifying key gaps in discoverability, category structure, and content. We developed a custom SEO blueprint tailored to organic bedding buyers, optimizing product pages for long-tail, intent-based queries like “non-toxic latex pillow USA” and “GOTS certified organic duvet cover.”

Our strategy included rich content creation, optimized meta-data, and backlinks from authority eco-conscious platforms. Regular performance reviews ensured sustained growth and search dominance.

Optimized User Journey

The user journey was rebuilt to educate, engage, and convert. From the first scroll, website visitors were guided with easy navigation, trust markers (certifications, customer reviews), and soft nudges like “Why Organic Matters.”

Product pages were remodeled with FAQs, allergen info, sustainability stories, and comparison tables to facilitate decision-making. Load times were reduced by 40%, resulting in better retention, especially on mobile devices. Checkout was streamlined with guest options and payment clarity, encouraging speedy and confident purchases.

Streamlined B2C Lead-Generation Funnel

Pixelrasa crafted a high-intent lead-gen funnel by offering sleep health guides, eco-friendly bedding checklists, and newsletter exclusives. Our team implemented dynamic pop-ups, scroll-triggered offers, and exit-intent capture forms to convert passive visitors into subscribers.

Segmented email automation followed, nurturing users with sleep tips, product benefits, and flash sale alerts.

Abandoned cart flows and loyalty rewards helped lessen drop-offs and improved repeat customer rates. Each touchpoint was optimized for long-term relationship building and organic revenue growth.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

Advanced product-level keyword research and category optimization

SEO-rich product descriptions and structured data integration

High-converting blog content centered on sleep wellness and eco-living

Technical search engine optimization audit and performance upgrades for Core Web Vitals

Internal linking strategy and content siloing across bedding categories

Retention-focused email automation and organic list-building strategy

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