Artikle Expert

more engagement on product pages

increase in Average Order Value (AOV)

reduction in cart abandonment rate

The Challenge

Artikle Expert, a professional reputation management company, was highly regarded for helping businesses and individuals protect and repair their online image. However, their outdated website failed to reflect the premium, trust-centric services they offered. The existing design lacked credibility cues, had poor lead conversion elements, and didn’t provide a smooth user journey.

Artikle Expert wanted to attract more high-intent clients and elevate the quality and volume of leads with a sophisticated, high-converting website experience. A visually impressive and strategically structured website became a priority to scale up lead generation.

The Turning Point

Recognizing the criticality of these issues in growing their global presence and attracting reputation-sensitive clients, Artikle Expert partnered with Pixelrasa to reimagine their digital identity.

The mission: craft a premium, conversion-optimized website that would deliver trust, clarity, and usability across all touchpoints.

Growth Strategy

Pixelrasa’s growth strategy focused on enhancing brand authority and user clarity. We began by repositioning Artikle Expert as a premium player through sharp visual identity, persuasive messaging, and structured service flows.

Homepage sections were strategically designed to build trust within the first few seconds – featuring success stories, media mentions, and real-time stats.

Forms were contextual and smart, guiding different user types (individuals, brands, corporates) to specific service solutions. A crisp value proposition, layered with social proof, ensured users stayed engaged and moved confidently through the funnel.

Optimized User Journey

The user journey was completely redefined, from curiousWe streamlined the user journey into distinct entry points – Remove Negative Content, Online Reputation Repair, ORM for CEOs, and Brand Monitoring. Each route was optimized with simple call-to-actions, reassuring visuals, and smooth transitions.

Navigation was made frictionless, while mobile layouts were adapted for finger-friendly functionality.

The entire experience – from landing to form submission – was built to make decision-making easier, faster, and more reassuring for users with reputation concerns.
browsers to confident connoisseurs. Visitors entered a curated experience starting with bestsellers and limited-edition launches, guided by intuitive navigation and bold CTAs. Product pages showcased cigars in ambient lighting with hover effects, pairing notes, and brand history.

The checkout process was shortened and enhanced with auto-fill options, secure payment assurances, and guest checkout availability, making the experience effortless yet elegant.

Streamlined B2C Lead-Generation Funnel

The funnel was reconstructed to guide visitors from awareness to qualified lead.

At the top, educational content and organic search pulled in users researching reputation issues.

In the middle, trust-driven design elements like case studies, media placements, and service breakdowns kept users engaged and persuaded.

At the bottom, dynamic forms with lead scoring logic qualified inquiries and routed them to appropriate service specialists.

Retargeting, email follow-ups, and CRM integration completed the cycle, ensuring no lead went cold after the first visit.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

Premium UI/UX design with clean, authoritative layouts

Trust-building elements like testimonials, client logos, and case highlights

Interactive forms for tailored lead capture

Improved navigation with intuitive service segmentation

Mobile-first responsive design for on-the-go users

SEO-ready content architecture and lightning-fast performance

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