Euro Technik

increase in monthly leads

rise in local Google visibility

drop in cost-per-acquisition (CPA)

The Challenge

Euro Technik, the leading service centre for European motor vehicle brands in Western Australia, was facing a significant digital dilemma. Despite their reputation for high-quality automotive services, they were struggling with poor lead generation across major search engines.

Their online presence lacked visibility, and their competitors were capitalizing on the digital space more effectively. Moreover, Euro Technik wanted to not only boost leads but also nurture stronger brand awareness to fuel conversions and long-term sales. The business needed to become the first name that popped up when potential customers searched for luxury vehicle servicing in Perth but it just wasn’t happening.

The Turning Point

Recognizing the criticality of these issues in scaling their digital visibility and local dominance, Euro Technik partnered with Pixelrasa to run their SEO and PPC campaigns.

This included comprehensive on-page SEO, off-page SEO, and paid ad campaigns – all tailored to drive hot and warm leads, improve brand perception, and skyrocket qualified traffic.

Growth Strategy

Pixelrasa implemented a layered growth strategy focused on visibility, trust, and conversions. We restructured the site to align with search intent and optimised key service pages with high-performing keywords.

Our PPC team targeted high-intent searches using Google Search & Display campaigns with strong ad copy and smart bidding strategies.

Local business SEO was ramped up with geo-targeted schema, citation building, and Google My Business optimization. Additionally, remarketing campaigns helped Euro Technik stay top-of-mind for users who had previously interacted with the brand. The goal: win the first click and the last.

Optimized User Journey

The user journey was redesigned to minimize friction and maximize engagement. From mobile-responsive designs to clear CTAs and strategically placed lead forms, every touchpoint was engineered to guide users towards booking a service.

We shortened the path from awareness to action by improving page speed, navigation, and lead-capture forms, all backed by analytics and A/B testing.

Streamlined B2C Lead-Generation Funnel

We built a high-performing B2C funnel focusing on three conversion stages – awareness, consideration, and decision. Google Ads attracted new users, while content-driven SEO established authority.

Engaging landing pages with trust signals like reviews, certifications, and before-after results nurtured users down the funnel.

Custom thank-you pages and automated email follow-ups further boosted post-lead engagement. The result: A streamlined funnel that consistently converts car owners into loyal Euro Technik customers.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

In-depth competitor and keyword analysis

Geo-targeted Google Ads and retargeting campaigns

On-page SEO optimization of service pages and technical SEO cleanup

High-authority backlink building and local listing improvements

Conversion rate optimization (CRO) for landing pages

Integrated analytics tracking for lead attribution

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