Best App Store Marketing Company
App Store Marketing That Drives More Installs, Ratings & Revenue
Get Your App Discovered, Downloaded, and Loved more – With Pixelrasa
What Is App Store Marketing?
App Store Marketing refers to the strategies and techniques used to improve your app’s visibility, ranking, and conversion rate on platforms such as the Apple App Store and Google Play Store.
It includes both App Store Optimisation (ASO) and paid app promotion, ensuring that your app not only appears in relevant searches but also entices users to click, download, and engage.
Core elements of App Store Marketing include:
- App Store Optimisation (title, keywords, description, visuals)
- Paid user acquisition campaigns (Apple Search Ads, Google UAC)
- Ratings and review management
- Creative testing (screenshots, icon, video)
- Influencer and content marketing
- Conversion rate optimisation
- Post-install engagement strategies
If you’re not actively marketing your app, you’re likely losing out to competitors who are.
Custom App Store Marketing Services
More downloads, more sales
Improved brand recognition
Improved and sustainable growth results
Why You Need App Store Marketing?
There are millions of apps available across both major platforms. Without a robust marketing plan, even the best apps can go unnoticed.
Here’s how effective App Store Marketing can benefit your business:
- Increased visibility in app store search results and charts
- Higher organic downloads through better keyword rankings
- Improved conversion rates from app page visitors to downloaders
- Boosted app credibility through managed reviews and ratings
- Lower cost-per-install (CPI) in paid campaigns
- Enhanced retention through post-download strategies
Don’t let your app fade into digital obscurity. Let Pixelrasa put it in front of the right users at the right time.
Want an app store strategy that boosts installs and keeps users coming back? Talk to Pixelrasa – your growth partner.
Who Is App Store Marketing For?
Our services are designed for:
- App startups looking to launch successfully
- Established apps aiming to scale and grow
- eCommerce platforms with mobile apps
- Educational, health, travel, and finance apps
- SaaS products offering mobile functionality
- Gaming apps seeking player engagement
- Any business looking to dominate the App Store or Google Play Store
If your business depends on mobile, App Store Marketing is non-negotiable.
Our App Store Marketing Services
We offer end-to-end app marketing solutions tailored to your app, industry, and growth goals. Whether you’re B2C, B2B, or a niche developer, we’ve got you covered.
1. App Store Optimisation (ASO)
We conduct in-depth keyword research, optimise your app title, subtitle, description, and metadata to improve visibility and organic search rankings.
2. Visual Asset Creation & Optimisation
We design compelling screenshots, video previews, and app icons that tell your story, showcase features, and drive higher install rates.
3. Paid App Marketing
We manage targeted user acquisition campaigns across Apple Search Ads, Google App Campaigns, Meta Ads and TikTok to boost installs at scale.
4. Ratings & Reviews Management
We help you generate positive reviews and respond professionally to feedback, enhancing user trust and app store performance.
5. A/B Testing & Conversion Rate Optimisation
We test different creatives, descriptions, and layouts to increase the number of visitors who convert into downloads..
Our Process: App Growth Made Simple
App Audit & Market Research
We analyse your current app store presence, competitors, user reviews, and keyword visibility.
Strategy Development
We build a bespoke App Store Marketing plan based on your goals – whether it’s downloads, subscriptions, revenue, or retention.
Optimisation & Creative
We optimise all app store assets, craft compelling descriptions, and refresh your visuals to improve CTR and conversions.
Campaign Launch
We launch paid acquisition campaigns, influencer outreach, or content promotion depending on your goals and budget.
Performance Tracking
We monitor all performance metrics – from downloads to ratings to retention – and adjust accordingly for better results.
Ongoing Management
We refine your app’s strategy weekly or monthly based on changing trends, algorithms, and user feedback.
Frequently Asked Questions (FAQs) About App Store Marketing
What is the difference between App Store Marketing and ASO?
ASO (App Store Optimisation) is a part of App Store Marketing and focuses on organic visibility through keywords, visuals, and metadata. App Store Marketing also includes paid ads, influencer marketing, review management, and retention strategies.
How long does it take to see results?
ASO changes may show results within 2–4 weeks, while paid app campaigns can yield quicker results. Full-scale success typically develops over 2–3 months of consistent marketing and optimisation.
Can Pixelrasa help with both iOS and Android apps?
Yes, we work with apps on both the Apple App Store and Google Play. We tailor strategies based on each platform’s algorithms and user behaviour.
What kind of budget do I need for app marketing?
Budgets can vary based on your goals. We offer scalable solutions starting with smaller ASO-only projects and extending to full acquisition campaigns. We can advise on the most effective plan during your consultation.
How do you track success in app store marketing?
We use tools like App Radar, Sensor Tower, Adjust, and built-in analytics from Apple and Google to monitor downloads, keyword rankings, CTR, ratings, and retention.
Do I need to run paid ads or can I rely on ASO alone?
You can start with ASO, but for competitive categories or fast growth, paid advertising is often necessary. We recommend a balanced strategy to maximise both organic and paid success.