Haysto – Mortgages Made Possible

faster mortgage application submissions

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increase in completed applications

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drop in bounce rate on key landing pages

The Challenge

Haysto – Mortgages Made Possible, the UK’s fastest-growing specialist mortgage broker, has revolutionized how people with complex financial situations find the right mortgage. However, as website traffic surged over years, their platform began to struggle. The site experienced slow loading times, drop-offs during the application process, and friction in user navigation.

Haysto wanted to fast-track application processing, improve page speed, and deliver a seamless, frictionless experience to increase conversions. The goal was to ensure that every visitor found the right mortgage expert and completed their application without delays or confusion.

The Turning Point

Recognizing the criticality of these issues in scaling their nationwide reach and delivering a top-tier digital experience, Haysto approached Pixelrasa to revamp the web design. The mission: to make the mortgage-matching journey faster, smarter, and smoother, without compromising on personalization or compliance.

Growth Strategy

Pixelrasa began with a full performance audit of Haysto’s user journey and technical structure. We identified key friction points – from delayed form loads to unclear user paths – and mapped out a redesign strategy that aligned speed with clarity. Core mortgage information was made digestible and scannable, and user journeys were guided by conditional logic to simplify complex financial criteria.

Application forms were rebuilt to be fast, modular, and responsive, with an emphasis on trust-building elements like client reviews, FCA compliance badges, and real-time support access.

Optimized User Journey

The new user journey was hyper-personalized – whether users were self-employed, had poor credit, or were first-time buyers. From the homepage, users were gently led through a smart Q&A format that filtered their needs before matching them with a specialist Mortgage Expert. Every page was optimized for load speed, readability, and action.

Progress indicators, micro-UX animations, and auto-save features were added to reduce abandonment. The journey became not just faster, but friendlier and more reassuring.

Streamlined B2C Lead-Generation Funnel

The B2C funnel was completely re-engineered to turn visitors into verified applicants.

In the awareness stage, educational SEO content and PPC campaigns drove intent-based traffic.

In the engagement stage, visitors interacted with a self-selecting questionnaire that fast-tracked them to tailored solutions.

Finally, in the conversion stage, dynamic CTAs, mortgage calculators, and instant pre-approval messaging guided them to submit their application. CRM integration and real-time lead assignment ensured no lead went cold. The result: a high-performance funnel that married tech with trust.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

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UX redesign focused on seamless form flow

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Speed optimization using lightweight frameworks

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Smart applicant routing based on real-time inputs

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Clean, responsive UI across devices

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Streamlined CTAs and mortgage expert matching prompts

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Data tracking integration to identify drop-off points

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Case Study