Haysto – Mortgages Made Possible
faster mortgage application submissions
%
increase in completed applications
%
drop in bounce rate on key landing pages
The Challenge
Haysto wanted to fast-track application processing, improve page speed, and deliver a seamless, frictionless experience to increase conversions. The goal was to ensure that every visitor found the right mortgage expert and completed their application without delays or confusion.
The Turning Point
Growth Strategy
Application forms were rebuilt to be fast, modular, and responsive, with an emphasis on trust-building elements like client reviews, FCA compliance badges, and real-time support access.
Optimized User Journey
Progress indicators, micro-UX animations, and auto-save features were added to reduce abandonment. The journey became not just faster, but friendlier and more reassuring.
Streamlined B2C Lead-Generation Funnel
In the awareness stage, educational SEO content and PPC campaigns drove intent-based traffic.
In the engagement stage, visitors interacted with a self-selecting questionnaire that fast-tracked them to tailored solutions.
Finally, in the conversion stage, dynamic CTAs, mortgage calculators, and instant pre-approval messaging guided them to submit their application. CRM integration and real-time lead assignment ensured no lead went cold. The result: a high-performance funnel that married tech with trust.
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