Jassaw Cleaning Services, Australia

Organic Website Traffic

Increase in B2C Leads

Faster Page Load Speed

The Challenge

One of the most successful providers of professional cleansing and related offerings across Canberra and Australia, Jassaw Cleaning Services was going through stagnation in their digital performance. Their website suffered from low organic traffic, poor loading speed, and an outdated layout that didn’t encourage trust or force conversions.

Despite offering one of the most sought-after (offline) high-demand services such as end-of-lease cleaning, construction site cleaning, and commercial/industrial cleaning and being popular with the locals, they were not ranking well on search engines like Google.

Additionally, their site lacked high-converting landing pages optimized for unique cleaning service categories. These challenges severely confined their lead-generation and online credibility.

The Opportunity

Recognizing the urgency of these troubles in scaling their reach and winning more local clients, Jassaw Cleaning Services approached Pixelrasa to revamp their online presence.

The goals were clear: Jassaw Cleaning Services wanted to drive more qualified leads, enhance the digital user experience, and build a seamless, modern, and out-of-the-box website with SEO-optimized landing pages for every key service vertical.

Growth Strategy

Pixelrasa initiated a deep audit of the existing website, figuring out technical mistakes/errors, search engine optimization gaps, and UX flaws. Pixelrasa team started developing individual landing pages for every core service (e.g., End-of-Lease Cleaning in Canberra, Carpet Cleaning in Canberra) offered by Jassaw Cleaning optimized with local key phrases.

We revamped the backend structure to improve loading speed and performance, ensuring the site met Core Web Vitals requirements. This was paired with an optimized content structure and schema markup to enhance visibility in local searches and featured snippets.

Optimized User Journey

From the moment a visitor lands on the homepage or a service-specific page, they’re taken through a smooth, purpose-driven journey.

Clean visuals, trust-building elements (testimonials, certifications), and streamlined navigation make it easy for users to locate services, understand pricing, and request a quote in seconds. The mobile interface was meticulously tuned for customers on the move, ensuring effortless access across different devices.

Streamlined B2C Lead-Generation Funnel

Pixelrasa built a frictionless lead funnel integrated with form automation, instant quote generators, and location-specific service filters. Users can book or inquire within 2-3 clicks. Google Ads retargeting and SEO-optimized blog content further fuel the funnel.

With real-time form tracking, automated email replies, and CRM syncing, Jassaw Cleaning now captures, qualifies, and converts leads with greater speed, frequency, and accuracy than ever before.

Running a similar business or facing the same set of problems? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

High-conversion landing page design for each cleaning category

Improved page loading speed with lightweight code and caching

Local search engine optimization with service + location keywords

Strategic CTA placement to drive inquiries and bookings

Mobile-first responsive design overhaul

CRM and analytics integration for better lead monitoring

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