Peacock Rug Care

ranking for “rug restoration service near me” in targeted service locations

growth in monthly organic traffic within 6 months

increase in website leads and call inquiries

The Challenge

Peacock Rug Care, a specialized rug restoration company, had built a reputation for technical excellence, investing in cutting-edge equipment and continuous education about rug care to stay ahead in the field. However, they struggled to mirror that same level of excellence in their digital presence.

Their Google search engine rankings had been poor, organic traffic was minimal, and conversion rates were surprisingly very low despite having a well-defined niche. Moreover, they lacked brand awareness online, which directly impacted their ability to generate consistent leads and scale sales.

The team at Peacock Rug Care found out that their advanced craftsmanship wasn’t translating into online visibility or commercial growth. They needed more than just a website, they needed a powerful growth engine.

The Engagement

Recognizing the criticality of these issues in scaling their digital and local reach, Peacock Rug Care approached Pixelrasa to improve their organic search engine optimization initiatives, strengthen their Google search engine rankings, and create a sustainable pipeline of high-quality leads through smart, scalable strategies.

Growth Strategy

Pixelrasa’s growth team began by mapping Peacock Rug Care’s most valuable offerings and services to high-search, low-competition keywords. We restructured core web pages to match search intent, enhanced service pages with trust-building content, and infused the site with schema markup for better Google indexing.

Targeted local SEO strategies were implemented to dominate map listings in their service areas. Pixelrasa also launched consistent blog content to educate and convert while positioning Peacock as an industry leader in rug care.

This layered approach helped amplify search presence, establish topical authority, and build lasting digital credibility.

Optimized User Journey

Pixelrasa overhauled the site’s UX with a clean, trust-focused design to guide visitors effortlessly toward action. Strategic placement of CTAs, social proof, service breakdowns, and FAQs created a persuasive journey from first click to inquiry.

Every website page was structured with clarity and intent, ensuring reduced bounce rates and improved engagement, particularly on mobile devices, where most leads originated.

Streamlined B2C Lead-Generation Funnel

To convert increased traffic into revenue, Pixelrasa implemented a multi-touch funnel combining SEO-driven landing pages, local intent targeting, and a lead capture strategy customized for home service customers. Call tracking, click-to-call optimization, and email capture on informative pages further helped build an active list of prospects.

Integrated with out-of-the-box analytics, the system gave Peacock Rug Care a real-time view of lead sources and helped optimize their marketing budget for maximum ROI.

The result? A steady inflow of high-quality, ready-to-book customers – and a measurable increase in closed business.

Running a similar business or dealing with the same set of issues? Contact Pixelrasa at +91 72900 23932 now!

The Pixelrasa Approach

Comprehensive technical SEO audit and fixes

Location-specific local business SEO campaigns

Content strategy focused on high-intent keywords

On-page SEO optimization for all service pages

High-authority backlink acquisition

Google Business Profile optimization and review strategy

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