Southern Flames BBQ, Philadelphia, USA

The Challenge

It failed to reflect the authentic, flavor-packed experience their line of food delivered. Additionally, their branding was inconsistent and didn’t align with present day layout expectations or food industry standards. They needed a bold identity refresh and better digital compliance to position themselves competitively in an increasingly online-first marketplace.

The Opportunity

Their main goals were to enhance user experience, modernize brand perception, and boost online as well as offline conversions via a high-performing website.

Growth Strategy

Pixelrasa started with an extensive audit of Southern Flames BBQ’s online presence and identified several high-impact areas.

The strategy revolved around building emotional resonance through storytelling-driven layout, revamping visual assets with Southern warmth and authenticity, and improving on-site performance.

Local search engine optimization played a key role, ensuring discoverability for “BBQ near me” and similar key phrases. The team also developed tailored CTAs and included menu-ordering features to capitalize on user intent and convenience.

Optimized User Journey

Simplified navigation and frictionless mobile experience ensured quick selection-making for take-out customers on the go.

Streamlined B2C Lead-Generation Funnel

CRM integrations enabled data capture from newsletter sign-ups and feedback forms, while retargeting techniques brought back abandoned cart users. Combined with Google and Yelp reviews embedded on-site, this funnel became a powerful conversion engine.